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Attending a client event? Here’s how to write a kick-ass summary
Events are a great way for businesses to directly connect with both new and existing customers. The problem is, they can only be experienced by so many people. To spread the word and help others attend...
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How long should a blog be?
Blogs began life as “weblogs:” personal pages people used to catalogue their experiences. An intimate, personal and often raw format, businesses quickly began trying to capture this same kind of energy...
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Our predictions: how B2B content will evolve in 2018
Tis the season to be jolly, eat turkey, and start getting your new year in order. That can mean ambitious/unattainable new year’s resolutions, but for us it means mulling over how B2B content marketing...
View ArticleA basic structure you can use for almost any blog post
It starts like this. Something short to set the scene, promise some value, and capture the imagination. Maybe identify a trend. Increasingly, marketers are using blog posts to react quickly to an...
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Podcast: how to write up a B2B marketing event
Whether it’s a launch party, industry expo, or dinner gala, B2B marketing events happen every day. To get the greatest mileage out of all their hard work, a marketer will often want a copywriter there...
View ArticleHow to write about SaaS
Software-as-a-Service (SaaS) is fast becoming the way for enterprises to get their apps. And that means, here at Radix, we find ourselves writing SaaS content pretty often. Considering all the other...
View ArticlePodcast 60: the lowdown on B2B messaging workshops
If your business has more than one person communicating externally, you’ll know it’s hard to keep messaging consistent across your sales and marketing, and make sure everyone always has the right...
View ArticleThe professional copywriter’s essential kit list
Writing is often seen as an inexpensive pursuit. After all, most of us can write with little more than a pen and paper. When it comes to professional copywriting though, we need more than a quill and...
View ArticleB2B Content Hall of Fame: The humour and humility of IBM’s Watson
AI has an image problem. Between the evil robots that permeate pop culture (thanks, Terminator and 2001: A Space Odyssey) and the likes of Elon Musk regularly reminding us of the dangers of AI, many...
View ArticleHow to write content about the Internet of Things
The Internet of Things (IoT) isn’t going anywhere anytime soon. Salesforce recently ranked it among the likes of mobile and AI as one of the big trends driving manufacturing, and countless other...
View ArticleFive ways to write a convincing call to action
All marketing content has an agenda or objective. Sometimes it’s just contributing to a discussion or trying to make audiences think and feel in a certain way. But most of the time, there’s a concrete...
View Article10 sloppy habits that let your writing down (and how to avoid them)
Credibility. It’s hard-earned and easily lost – which might explain why so many people feel a little self-conscious about their writing. Whether you’re penning a key thought leadership blog, an...
View ArticleWho should write your B2B copy? Hiring freelancers vs using an agency vs...
At this very moment, a triple-threat brawl is breaking out in meeting rooms across the globe. With huge campaigns looming on the horizon, the world’s marketing teams need to answer an important...
View Article7 words you should NEVER use in B2B copy
Words have power. (A good thing too, as if they didn’t, I doubt I’d have a job.) But while the right words can help your copy persuade, inform, and delight, the wrong words can quickly undermine...
View ArticleWe went to the Copywriting Conference. Here’s what we learned…
When you think of a writer, you probably think of a brooding, lonesome type, hunched over a keyboard and hammering away. And you’d be half right; many writers do wind up tackling their jobs solo. But...
View ArticlePodcast 67: B2B content trends and analytics – which formats get the best...
At any point in time, B2B content marketers have an almost infinite number of strategies, formats and tactics they can use to engage their audience. But how do you know which will have the greatest...
View Article5 strategies to turn complex engineering topics into compelling marketing...
Complex engineering technologies give B2B marketers the opportunity to make a genuine difference for their business. The more complicated the subject, the more a brand stands out when its content...
View ArticleWe’ve been talking for over 49 episodes. Now it’s your turn
Since January 15th 2013, Good Copy, Bad Copy (formerly the Radix Copycast) has been offering copywriting tips, tricks and insights to the B2B marketing community – making it one of the longest-running...
View ArticleHow to write interactive quizzes people want to take
Which Harry Potter character are you? Which Ingmar Bergman movie are you, based on your lunch choices? How much do you really know about Harry Enfield’s cranium? There are all kinds of delightfully...
View Article7 pro copywriting secrets that can improve your writing – fast
The difference between a bad writer and a competent writer is obvious: one has a basic grasp of spelling, grammar and language flow, while the other… doesn’t. But the difference between a good and a...
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