What is an em dash, and when should you use it?
You mastered the full stop in primary school, and wielded the comma like a pro by secondary—but now, it’s time for you to master a new type of punctuation. A versatile piece of punctuation that can...
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Proofing, copyediting, rewriting – what’s the difference?
It never ceases to amuse me how, in the job of “copywriter”, so much of my work doesn’t actually involve any writing. Clients regularly ask instead for copyediting, proofing, or “wordsmithing” of...
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Attending a client event? Here’s how to write a kick-ass summary
Events are a great way for businesses to directly connect with both new and existing customers. The problem is, they can only be experienced by so many people. To spread the word and help others attend...
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How long should a blog be?
Blogs began life as “weblogs:” personal pages people used to catalogue their experiences. An intimate, personal and often raw format, businesses quickly began trying to capture this same kind of energy...
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Our predictions: how B2B content will evolve in 2018
Tis the season to be jolly, eat turkey, and start getting your new year in order. That can mean ambitious/unattainable new year’s resolutions, but for us it means mulling over how B2B content marketing...
View ArticleA basic structure you can use for almost any blog post
It starts like this. Something short to set the scene, promise some value, and capture the imagination. Maybe identify a trend. Increasingly, marketers are using blog posts to react quickly to an...
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Podcast: how to write up a B2B marketing event
Whether it’s a launch party, industry expo, or dinner gala, B2B marketing events happen every day. To get the greatest mileage out of all their hard work, a marketer will often want a copywriter there...
View ArticleHow to write about SaaS
Software-as-a-Service (SaaS) is fast becoming the way for enterprises to get their apps. And that means, here at Radix, we find ourselves writing SaaS content pretty often. Considering all the other...
View ArticlePodcast 60: the lowdown on B2B messaging workshops
If your business has more than one person communicating externally, you’ll know it’s hard to keep messaging consistent across your sales and marketing, and make sure everyone always has the right...
View ArticleReadability in B2B content: does your Flesch-Kincaid grade matter?
Rules get a bad rap. Often seen as restrictive at best and pointless busy-work at worst, you may be loath to give your writer strict rules to follow when you set them off on a new campaign. After all,...
View ArticleGoogle Docs vs Microsoft Word: which is the best word processor for copywriters?
Microsoft’s Office suite dominates much of the business world. But no king can sit on a throne without challengers appearing. So, Google has risen from the ranks to offer a compelling alternative: G...
View ArticleHow to give copywriters better feedback
Amends are a natural part of the copywriting process. Sometimes it’s because a writer missed something in a brief or didn’t fully grasp the topic. In other cases, new information comes to light halfway...
View Article5 go-to writing techniques to make your B2B copy more readable
Clarity is something of a white whale for B2B marketing content. Every brand wants to make clear and engaging content, but that can be an uphill battle when writing about the complex, often arcane...
View ArticleCan you write about cybersecurity without being negative?
Cybersecurity can feel like an inherently negative topic. Even if you try to focus on the protection, prevention and peace of mind you deliver, you still have to talk about the many dangers you...
View ArticleProof your B2B marketing copy faster and more effectively with Microsoft Word...
Proofing. It’s the last bastion of quality control before your marketing content goes out to your expectant readers. It’s important, because even a small typo can be enough to distract your audience,...
View ArticleWriting for the public sector? Follow these six tips from sector experts
“The public sector.” Those three words should be a delight to see at the top of a brief or content plan. It’s a sector that delivers meaningful improvements to real people’s lives every day. It offers...
View ArticleWant to level-up your B2B podcasts? Here’s your essential audio kit list.
Did you know that by the end of 2019 there were 800,000 active podcasts? That means there were 800,000 series out there that sounded significantly better than your average B2B podcast. In my eight...
View ArticleWebinar: The Seven Deadly Sins of B2B Content (and how to avoid them)
This webinar has now taken place, but you can watch it on-demand on our YouTube channel or read the full transcript. Want to deliver crisp, clear copy that gets results? In this live webinar recording,...
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Common maths mistakes in B2B content – and how to overcome them
You’d think being a copywriter would mostly involve writing, well… copy. But for B2B copywriters, maths is a big part of the job too. In this blog, I’ll offer some tips to help you overcome the most...
View ArticleWant to get into B2B copywriting? The Radix Internship is back.
*Note: This deadline has now passed, but we’re always keen to hear from talented people. You’ll find more details on our careers page. This August, we’ll be taking on one full-time, paid intern. If...
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