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Radix Writing Experiment #1: pair copywriting
One of the great things about having six writers under one roof is that we can team up to spark new ideas and creative approaches. We’ve recently been experimenting with doing this in a formalised way,...
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GHz, HDD, TB: Why B2C tech copy needs to step it up
B2B is meant to be the dullard when it comes to marketing creativity. But is it always? George argues that B2C should take a leaf out of the B2B playbook when it comes to marketing complex...
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Swearing in B2B Copy: F**k Yeah, or Goodness Gracious No!
Despite B2B marketing’s focus on larger, high-risk deals, there are plenty of vendors and agencies willing to tactically throw caution to the winds with how they market products and services. And as a...
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Predictions for content marketing in 2015: A round-up of the round-ups
Loads of content marketing luminaries have posted about their predicted trends for 2015. Rather than add ours to the mix, George decides to go one level deeper, and round-up all of the round-up...
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Poetry in B2B: Epic sword of lightning, or really bad idea?
With marketers looking for new formats to engage prospects, it can only be a matter of time before white papers start to be repurposed into poetry. George has one word of advice: don’t. As B2B content...
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What intelligent content creators can learn from videogames
Content that automatically adapts to individual users is a very new concept in marketing. But in videogames, it’s been going on for years. George looks at what designers and writers of intelligent...
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3 ways B2B marketers can get better copy from writers
George examines how to get writers closer to the product and create better understanding, better content and more engagement. A few years before I joined Radix, I wrote for a small video gaming site....
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Windows and MS Word productivity hacks for copywriters
You’ve probably read many blogs on improving your writing, but what about ways to make your typing more efficient? George offers you some ultra-handy word-processing productivity tips. When we talk...
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Can you teach great B2B technology copywriting?
It’s no secret that B2B copywriting is hard. But is it a skill that can be learned, or are some people just born with it? George taps up some experts for their thoughts. If you find it hard to write...
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Radix’s Adventures in Tech #2: Learning Python
In an ill-advised attempt to automate his own copywriting job, George gets his hands dirty with coding basic apps in Python. We made a pledge to get our hands dirty with more tech over 2016, and Emily...
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Radix’s Adventures in Tech #4: the birth of CopyBot
In a continued effort to make himself redundant, George starts putting his Python skills to the test by coding an email-generating CopyBot. In our continuing ‘Adventures in Tech’ blog series, we’ve...
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Why people swear at bots (and what copywriters should do about it)
Bots are quickly becoming a key part of social media. Twitter is full of bot experiments, you can now order pizza from Facebook Messenger, and reddit has all sorts of bots that can integrate and...
View Article6 weird questions we ask subject matter experts (and why)
Some of the very best (and certainly the most in-depth) B2B content starts with interviewing a subject matter expert. We think it’s such an important skill that we even wrote a guide about it to help...
View ArticleHow to write content for engineers – a primer for marketers
For B2B marketers, some audiences come easier than others. For instance, there’s enough crossover between “marketing” speak and “business” speak that writing for an enterprise audience is relatively...
View ArticleWhy chatbot writers need to focus more on questions than answers
When you think about writing for chatbots, you probably imagine crafting a character, and their responses to different customer queries. That’s certainly a part of it, and something we’ve covered in...
View ArticleWe’ve been talking for over 49 episodes. Now it’s your turn
Since January 15th 2013, Good Copy, Bad Copy (formerly the Radix Copycast) has been offering copywriting tips, tricks and insights to the B2B marketing community – making it one of the longest-running...
View ArticleHow to write interactive quizzes people want to take
Which Harry Potter character are you? Which Ingmar Bergman movie are you, based on your lunch choices? How much do you really know about Harry Enfield’s cranium? There are all kinds of delightfully...
View Article7 pro copywriting secrets that can improve your writing – fast
The difference between a bad writer and a competent writer is obvious: one has a basic grasp of spelling, grammar and language flow, while the other… doesn’t. But the difference between a good and a...
View ArticleWhat is an em dash, and when should you use it?
You mastered the full stop in primary school, and wielded the comma like a pro by secondary—but now, it’s time for you to master a new type of punctuation. A versatile piece of punctuation that can...
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Proofing, copyediting, rewriting – what’s the difference?
It never ceases to amuse me how, in the job of “copywriter”, so much of my work doesn’t actually involve any writing. Clients regularly ask instead for copyediting, proofing, or “wordsmithing” of...
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