The professional copywriter’s essential kit list
Writing is often seen as an inexpensive pursuit. After all, most of us can write with little more than a pen and paper. When it comes to professional copywriting though, we need more than a quill and...
View ArticleB2B Content Hall of Fame: The humour and humility of IBM’s Watson
AI has an image problem. Between the evil robots that permeate pop culture (thanks, Terminator and 2001: A Space Odyssey) and the likes of Elon Musk regularly reminding us of the dangers of AI, many...
View ArticleHow to write content about the Internet of Things
The Internet of Things (IoT) isn’t going anywhere anytime soon. Salesforce recently ranked it among the likes of mobile and AI as one of the big trends driving manufacturing, and countless other...
View ArticleFive ways to write a convincing call to action
All marketing content has an agenda or objective. Sometimes it’s just contributing to a discussion or trying to make audiences think and feel in a certain way. But most of the time, there’s a concrete...
View Article10 sloppy habits that let your writing down (and how to avoid them)
Credibility. It’s hard-earned and easily lost – which might explain why so many people feel a little self-conscious about their writing. Whether you’re penning a key thought leadership blog, an...
View ArticleWho should write your B2B copy? Hiring freelancers vs using an agency vs...
At this very moment, a triple-threat brawl is breaking out in meeting rooms across the globe. With huge campaigns looming on the horizon, the world’s marketing teams need to answer an important...
View Article7 words you should NEVER use in B2B copy
Words have power. (A good thing too, as if they didn’t, I doubt I’d have a job.) But while the right words can help your copy persuade, inform, and delight, the wrong words can quickly undermine...
View ArticleWe went to the Copywriting Conference. Here’s what we learned…
When you think of a writer, you probably think of a brooding, lonesome type, hunched over a keyboard and hammering away. And you’d be half right; many writers do wind up tackling their jobs solo. But...
View ArticlePodcast 67: B2B content trends and analytics – which formats get the best...
At any point in time, B2B content marketers have an almost infinite number of strategies, formats and tactics they can use to engage their audience. But how do you know which will have the greatest...
View Article5 strategies to turn complex engineering topics into compelling marketing...
Complex engineering technologies give B2B marketers the opportunity to make a genuine difference for their business. The more complicated the subject, the more a brand stands out when its content...
View ArticleClik here to view.
Podcast: how to write up a B2B marketing event
Whether it’s a launch party, industry expo, or dinner gala, B2B marketing events happen every day. To get the greatest mileage out of all their hard work, a marketer will often want a copywriter there...
View ArticleHow to write about SaaS
Software-as-a-Service (SaaS) is fast becoming the way for enterprises to get their apps. And that means, here at Radix, we find ourselves writing SaaS content pretty often. Considering all the other...
View ArticlePodcast 60: the lowdown on B2B messaging workshops
If your business has more than one person communicating externally, you’ll know it’s hard to keep messaging consistent across your sales and marketing, and make sure everyone always has the right...
View ArticleReadability in B2B content: does your Flesch-Kincaid grade matter?
Rules get a bad rap. Often seen as restrictive at best and pointless busy-work at worst, you may be loath to give your writer strict rules to follow when you set them off on a new campaign. After all,...
View ArticleGoogle Docs vs Microsoft Word: which is the best word processor for copywriters?
Microsoft’s Office suite dominates much of the business world. But no king can sit on a throne without challengers appearing. So, Google has risen from the ranks to offer a compelling alternative: G...
View ArticleHow to give copywriters better feedback
Amends are a natural part of the copywriting process. Sometimes it’s because a writer missed something in a brief or didn’t fully grasp the topic. In other cases, new information comes to light halfway...
View Article5 go-to writing techniques to make your B2B copy more readable
Clarity is something of a white whale for B2B marketing content. Every brand wants to make clear and engaging content, but that can be an uphill battle when writing about the complex, often arcane...
View ArticleCan you write about cybersecurity without being negative?
Cybersecurity can feel like an inherently negative topic. Even if you try to focus on the protection, prevention and peace of mind you deliver, you still have to talk about the many dangers you...
View ArticleProof your B2B marketing copy faster and more effectively with Microsoft Word...
Proofing. It’s the last bastion of quality control before your marketing content goes out to your expectant readers. It’s important, because even a small typo can be enough to distract your audience,...
View ArticleWriting for the public sector? Follow these six tips from sector experts
“The public sector.” Those three words should be a delight to see at the top of a brief or content plan. It’s a sector that delivers meaningful improvements to real people’s lives every day. It offers...
View ArticleWant to level-up your B2B podcasts? Here’s your essential audio kit list.
Did you know that by the end of 2019 there were 800,000 active podcasts? That means there were 800,000 series out there that sounded significantly better than your average B2B podcast. In my eight...
View ArticleWebinar: The Seven Deadly Sins of B2B Content (and how to avoid them)
This webinar has now taken place, but you can watch it on-demand on our YouTube channel or read the full transcript. Want to deliver crisp, clear copy that gets results? In this live webinar recording,...
View ArticleClik here to view.
Common maths mistakes in B2B content – and how to overcome them
You’d think being a copywriter would mostly involve writing, well… copy. But for B2B copywriters, maths is a big part of the job too. In this blog, I’ll offer some tips to help you overcome the most...
View ArticleWant to get into B2B copywriting? The Radix Internship is back.
*Note: This deadline has now passed, but we’re always keen to hear from talented people. You’ll find more details on our careers page. This August, we’ll be taking on one full-time, paid intern. If...
View Article