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B2B technology copywriters

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    Capturing the spirit of a big event is tough. Here’s some tips to help you successfully summarise your next expo, conference, or breakfast meeting.

    The post Attending a client event? Here’s how to write a kick-ass summary appeared first on Radix.


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  • 12/06/17--00:48: How long should a blog be?
  • In comparison to ebooks and white papers, the blog often has looser definitions of structure, form and length. So, how long is too long?

    The post How long should a blog be? appeared first on Radix.


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    The Radix team examines how B2B content marketing changed over 2017, and what 2018 has in store for us.

    The post Our predictions: how B2B content will evolve in 2018 appeared first on Radix.


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    Don’t know how to start your blog post? Just follow these headings, and you’ll have a simple structure to help you get writing...

    The post A basic structure you can use for almost any blog post appeared first on Radix.


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    In the first episode of the post-Emily era, copywriter George joins the gang to talk about how to turn a B2B marketing event into compelling content (and why we should fear hi-tech lifts).

    The post Podcast: how to write up a B2B marketing event appeared first on Radix.


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  • 03/06/18--04:45: How to write about SaaS
  • As B2B tech copywriters, we find ourselves writing about SaaS pretty often. Except, as George explains, the trick might actually be to NOT write about it...

    The post How to write about SaaS appeared first on Radix.


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    Guest host George asks Fiona to explain what a B2B messaging workshop is, how it works, and why you'd want one.

    The post Podcast 60: the lowdown on B2B messaging workshops appeared first on Radix.


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    Whether you’re an aspiring copywriter or a seasoned veteran – or a marketer who just wants to write better – the right equipment can make your job easier and more enjoyable. Here's your shopping list.

    The post The professional copywriter’s essential kit list appeared first on Radix.


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    AI has an image problem. Between the evil robots that permeate pop culture (thanks, Terminator and 2001: A Space Odyssey)…

    The post B2B Content Hall of Fame: The humour and humility of IBM’s Watson appeared first on Radix.


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    The Internet of Things (IoT) isn’t going anywhere anytime soon. Salesforce recently ranked it among the likes of mobile and…

    The post How to write content about the Internet of Things appeared first on Radix.


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